which helped us decide what our PITCH and Sucess criteria was.
it was more like knowing what we are going to do and doesnot matter how we are going to do it.
PITCH:- design and experience to increase kolding's acceptance to electric cars.
Sucess criteria:- bob sells his hummer and buys an e-car
this further led to doing some field work what we call as user research.
we interviewed and old lady who represented the aged section of the society
regarding her take and understanding on electric car was. and we realised that she was not into driving cars and was completely ignorant about it.her perception being "ELECTRIC CARS ARE TOO SMALL".
secondly we interviewed this man around 50 yrs who as a hobby with his friends is
working on a high speed electric bikes .so he forms that group who is aware about the obvious potentials and is working towards it.
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