day four-creating personas

an important part of any research is to create personas and scenarios which categories the potential stake holders for the project. our focus is looking at the world in 2020 in terms of transport.

based on todays need we create and describe their future needs in relation to our chosen themes.

the idea was to come up with two or three personas to look into the possible kind of target audience and then think about exciting design spaces where we could execute our concept. or situations where our personas shall collide with the design space.

our exciting design spaces being:-

1) car rental service for tourist

2) interactive game /hunt with the car which also proves to a means of information

3) some free trial scheme , because freebies are fun to use

4) bigger companies hiring /purchasing ecars as company cars

5) a interface which tell you how much money you saved while driving an ecar in comparison

to a gasoline car.